Thursday, August 16, 2018

The Jordan ‘Be Like Mike’ Collection

October 20, 2017 by  
Filed under Shoes

Gatorade’s ‘Be Like Mike’ campaign first aired over 25 years ago, and went on to become one of the most iconic commercials of all time. The spot debuted in the summer of 1991, just after Michael Jordan won his first championship. His Airness was at the very beginning of what would become a historic title run and on the cusp of becoming a global icon.

The commercial showed kids looking up the world’s greatest basketball player and featured a catchy song that people still get stuck in their head today. Fun fact: The now-famous song almost never happened. Negations for the rights to use a different song fell through, forcing the team to create the original song at the last minute. After the commercial, the final scene read: “Be Like Mike. Drink Gatorade.” And the rest is history.

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